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Free UK Shipping on orders over £50 🇬🇧

All orders over £20 receive a free Paw Collar charm 💌

Buy 8 badges to get one FREE - use the code BADGEBUNDLE 🐶

The original iron-on merit badges for dogs.

Celebrate your dogs weird and wonderful personality.

Select your bandana

Choose from our range of cotton dog bandanas. They make the perfect base.

Pick your patches

From sock thieves to nature enthusiasts - we've got a patch to suit every pooch.

Iron them on

Our patches are iron-on, making application quick & easy. Ta-da!

Brilliant basics.

Our range of cotton dog bandanas make the perfect base for merit badges.

Personalise with patches.

Treat your dog to a merit badge they've earned. Guaranteed to level up their wardrobe.

Shop our new arrivals.

Dogs are constantly learning new tricks and earning new merit badges.

Digital Gift Cards

The solution for any hard-to-gift special someones in your life. 

Ironing on your merit badge.

Follow our simple step by step guide to applying your badge.

Add personality to your dogs wardrobe in a flash!

Read our latest blog posts

A Badge That Gives Back 🌈

A Badge That Gives Back 🌈

Our Rescue merit badge holds a special place in our hearts. Seeing an adopted cutie wearing their Rescue badge with pride is something very special indeed. In the UK, numerous dedicated...

Top Tips for Applying your Patch ⭐️

Top Tips for Applying your Patch ⭐️

Ensure your dogs iron-on patches stay put by following these steps. Check Your Garment or Fabric:  Make sure your chosen fabric can withstand the heat before applying your patch. Read...

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