One of our most viral moments was when we shared the gorgeous photos of Bill in his scout uniform, photographed by the wonderful team at Dog Photog.

Fun fact: Bill was a late model entry who was keen to get involved. Heather from Dog Photog asked if I’d be okay with it and sent through a photo of him. I was out at the time, with terrible internet, and the photo never loaded! I said yes anyway.

The internet fell in love with Bill. Madly in love.

Sadly, Bill passed away earlier this year. With the blessing of his parents, Sally and Bob, we’re releasing this very special sticker sheet in his memory, with 100% of profits going to two charities close to their hearts: We Are Mobilise and Pets of the Homeless.

You can buy the sticker sheet here.

Bob has done a lot of fundraising to support people facing homelessness through We Are Mobilise, and he and Sally wanted to extend that care to the pets of people experiencing homelessness too. Pets of the Homeless does just that, helping people who are homeless or at risk of homelessness to access veterinary care, food and support for their beloved pets.

We’re so grateful to Bob and Sally for sharing Bill with us, and for choosing to turn his memory into something that can help others.

And a huge thank you to Dog Photog Studios for capturing these incredibly sweet photos of Bill that made so many of us fall in love with him.

For Bill, with love. ❤️