Have you spotted our logo mark before? It's a paw holding up the classic scouts honour salute. If you're not familiar with the rich history of scouting you might’ve wondered, what’s the story?

Our business is called Scout’s Honour, named in tribute to my dog, Scout. Scout embodies everything we celebrate – curiosity, loyalty, silliness, and a love for adventure. So when it came to creating a logo, we wanted something that truly reflected both our values and our name. 

The Scouts Honour salute has a long standing history in scouting. Traditionally done with three fingers, it’s a sign of respect, loyalty, and a promise to do your best – all qualities we see in our furry companions every single day.

So naturally, we reimagined the classic salute as a paw. A nod to our mission - creating scout inspired merit badges for your pets.