You’ve found your way to Scout’s Honour (hello!) - maybe through a friend, a late night doom scroll, or a bit of internet magic (hello SEO!).

And hey, maybe you noticed the apostrophe. Maybe you didn’t. Either way, it’s there - and it means a lot to us.

Here’s why.

Yep, it’s very much on purpose. That tiny punctuation mark? It means everything.

Scout’s Honour started as a little design side project of mine. No big business plan, no wild ambitions - just something creative and close to the heart.

The name is a play on the phrase 'scouts honour,' used by scouts to affirm honesty and sincerity, where members pledge to uphold values like trustworthiness and integrity.

But our Scout? He’s the dog who started it all - my companion, my muse, and the quiet inspiration behind everything we do.

That little apostrophe in our name? It’s there because this brand was created to honour him - not just in name, but in spirit.

The name Scout’s Honour actually came first. Then came the idea of creating merit badges to lean even further into the theme. 

If scouts earn badges for the things they learn and do, why shouldn’t dogs? They’re out here being brave at vet visits, mastering the art of 'sit' (eventually), and showing up every day as their weird, wonderful selves. Seems pretty badge worthy to us.

So that’s what we made: merit badges, designed just for them - for being good, silly, sensitive, spicy, or somewhere in between.

What began with one dog has grown into something bigger: a love letter to all dogs, and now cats too.

So yes, the apostrophe stays. Because it’s not just a brand name. It’s a tribute.

Thanks for being here - and for loving animals like we do.

Claire x