Merit badges for dogs, inspired by a dog named Scout!

Meet Scout! Our co-founder, model and muse. All of our badges are inspired by the quirky, cute and sometimes infuriating behaviour of this gorgeous little guy! We’re sure you’ll be able to find a patch that perfectly sums up your pet, too!

Find your perfect patch!

It’s super easy to add 
personality to your dogs wardrobe. Our merit 
badges are iron-on!

You can easily iron our badges on to your dogs wardrobe and add to their collection over time. It’s fuss free and done in minutes! To ensure your badges stay put for the long haul, we recommend stitching down some corners – especially if you have a playful pup on your hands!

Explore our range

Meet our newest merit badge that gives back.

For the pooch with a second shot at life. You can wear this badge with pride knowing that 50% of the profits have gone to Dog Shelters across the UK.

The perfect addition to your dogs bandana, jacket or blanket.

Shop the Rescue badge

for special offers