Our story begins with Scout.
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A business that makes merit badges for pets?
What would people think!
Originally an idea that seemed so niche, it couldn’t possibly work.
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The pun was too good to pass.
The term ‘scouts honour’ (an oath taken by a scout, to be upstanding, trustworthy and honest) was the perfect connection between the scouts and our cocker spaniel named Scout.
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Our brilliant community.
What began as a side project in 2018 has turned into a vibrant business with hundreds of stockists worldwide and a beautiful community of like-minded dog lovers. We like to think the role of Scout’s Honour is to honour Scout and all pets through merit badges that celebrate their cute, quirky and individual personalities.