Our story begins with Scout.
A business that makes merit badges for pets?
What would people think!
Originally an idea that seemed so niche, it couldn’t possibly work.
The pun was too good to pass.
The term ‘scouts honour’ (an oath taken by a scout, to be upstanding, trustworthy and honest) was the perfect connection between the scouts and our cocker spaniel named Scout.
Our brilliant community.
What began as a side project in 2018 has turned into a vibrant business with hundreds of stockists worldwide and a beautiful community of like-minded dog lovers. We like to think the role of Scout’s Honour is to honour Scout and all pets through merit badges that celebrate their cute, quirky and individual personalities.